Meet Cassie Alsfeld, Founder and President of Shoreline Strategies LLC

Meet Our Founder.

Mary Caswell “Cassie” Alsfeld founded Shoreline Strategies LLC in late 2015 after spending over a decade working in national, local, and state politics.

In 2024, Cassie was honored by the American Association of Political Consultants (AAPC) with the “40 Under 40” award, a top industry honor that recognized her as one of the “best and brightest” in politics.

She has worked at all levels of government–from presidential campaigns to party committees, from City Hall to Capitol Hill. And she has experience in every facet of the political landscape–from digital strategy to copywriting, from political consulting to fundraising, from writing legislation to influencing policy.

Cassie is more than just a consultant, copywriter, and coach. She works with top tech start-ups and companies who are looking to expand into new markets and bring transformational technologies and solutions to new landscapes. Cassie creates opportunities where none previously existed.

She applies her proven process of researching and identifying targets, crafting messaging and marketing to fit each segment, and creating strategic approaches to engage and cultivate new prospects. It’s the same process she applies to her digital, political, issue, and advocacy work.

Mary Caswell “Cassie” Alsfeld

Founder & CEO

Cassie Alsfeld founded Shoreline Strategies LLC in 2015. She is a veteran of 3 presidential campaigns, 2 national party committees, and 2 congressional offices. In 2024, Cassie served as Louisiana State Chair for Nikki Haley’s presidential campaign and on the leadership team for Women for Nikki, the groundbreaking grassroots organization fueling Ambassador Haley’s campaign to be the first female President of the United States.

Prior to starting her own business, Cassie served as the Senior Digital Marketing Specialist for Email at the Republican National Committee, the Senior Digital Strategist and Speechwriter at the National Republican Congressional Committee, and the Lead Digital Political Copywriter on the Romney for President Campaign. In each of these roles, Cassie led the copywriting production from start to send, helped build the email marketing and online fundraising programs, and set fundraising records.

Cassie was one of the first digital hires in national politics and was the first true political digital copywriter for the GOP. She literally wrote the book on how to do digital campaigns and communicate with the public online.

Before embarking on the national political scene, Cassie served as a consultant and lobbyist. She got her start in national politics on Capitol Hill, while working as a legislative staffer for the Congressman of the New Orleans area, where she handled Hurricane Katrina, BP Oil Spill, health care, postal service, veterans affairs, and other issues. Prior to working on Capitol Hill, Cassie worked on city and state campaigns in Louisiana.

Cassie is a proud New Orleans native and alumna of St. Mary’s Dominican High School and Louisiana State University’s Manship School of Mass Communication. She has a B.A. in Mass Communication with a concentration in Political Communication and a minor in Leadership Development. In 2007, Cassie was elected Student Body President of LSU, and she served on the LSU Board of Supervisors and other state-wide boards.

She enjoys helping other businesses succeed, doing pro bono work, volunteering, networking, and mentoring young professionals, particularly women.

For more information or to connect, you can find Cassie on LinkedIn.

Leadership EXPERIENCE

  • Loyola University New Orleans College of Business: Executive Mentor (2024-2025)

  • Nikki Haley for President, Louisiana State Chair (2023-2024)

  • Women for Nikki, National Leadership Team, Louisiana Chair, Marketing and Outreach Team (2023-2024)

  • International Women’s Forum, Louisiana Chapter Member, Program and Events Committee (2023-present)

  • Ellevate Louisiana: Co-Founder, Co-Chair of Membership and Development, Executive Board Member (2020-Present)

  • St. Mary’s Dominican High School Alumnae Association: Founder and President of DC Chapter, Alum Advisory Council Member, Co-Chair of Strategic Planning Committee, Co-Chair of Marketing and Advancement Committee (2004-Present)

  • CitizenPortal.ai, Advisor (2022-Present)

  • Soar, Advisor (2022-Present)

  • Ellevate Louisiana Advocates, At-Large Board of Directors (2022-Present)

  • Spirit of Scouting, Inaugural All-Women’s Fundraising Committee Member (2022-Present)

  • Survivor’s Cancer Action Network (SCAN), Advisory Committee for the Fund (2022-2023)

  • Boy Scouts of Southeast Louisiana: Board Member and Marketing Committee Member (Present)

  • Pillars of Scouting: Fundraising Committee Member (2021-Present)

  • American Association of Political Consultants: Active Member (2019-Present)

  • LSU Reilly Center for Media & Public Affairs, John Breaux Symposium on “Politicking While Female: The Political Life of Women,” Working Group Member (2018-2019)

  • Association of Past Presidents of the LSU Student Body: Active Member (2008-Present)

  • LSU Alumni Association: Event organizer and fundraiser (2008-Present)

  • Kappa Delta Sorority Baton Rouge Alumnae Association: Active Member (2021-Present)

  • Louisiana Youth Seminar: Alumni Advisory Board Member, former VP of Public Relations and VP of Alumni, Staff Assistant, Counselor (2004-Present)

  • The Madison of DC: Founder of the Networking, Mentorship, and Alumnae Programs; former VP; active alumna (2012-Present)

  • PAC Pals: Active Member (2017-Present)

  • DC Alumnae Chapter of Kappa Delta Sorority: Former Philanthropy Chair (2008-2021)

  • YMCA of Greater New Orleans: Marketing Task Force Member (2019-2020)

  • Kasich Presidential Campaign: Louisiana Leadership Team (2016)

  • LSU Student Government, Student Body President (2007-2008)

  • LSU Board of Supervisors, Elected Student Member, Commissioned by Governor (2007-2008)

  • Council of Student Body Presidents, Executive Council Member (2007-2008)

  • Louisiana Tuition and Trust Authority, Member (2007-2008)

  • Louisiana Student Financial Aid Committee, Member (2007-2008)

  • LSU Leadership Class (2008)

Cassie is a sought-after speaker, workshop and webinar leader, and coach. If you are interested in these services, drop her a line at cassie@shorelinestrategies.co.

 

Thought leadership

  • Speaker | “Behind the Scenes of a Political Campaign: Marketing, Fundraising, and Connecting With the Voter” | Alliance of the American Dental Association’s Advocacy Breakfast Sponsored by ADPAC (2024) 

  • Guest Speaker | Public Policy Management and Advocacy Class | Johns Hopkins Master’s Program (2024)

  • Panelist | Political Participation Panel, A Candid Conversation Series, Hosted by Ellevate Louisiana and Salon 22 (2024)

  • Webinar Co-Host | “The Impact of AI, Social Media and Influencers on Giving,” Visionary Philanthropic Consulting (2024)

  • Speaker | Louisiana Young Republicans’ State Convention | Campaign Professionals Panel (2023)

  • Guest Lecturer | “Writing for PR” class about writing for social media, blogs, etc., University of Louisiana at Lafayette (2022 and 2023)

  • Speaker | “Building Coalitions,” Women’s Public Leadership Network’s National Summit (2022)

  • Panelist | “How to Be a Good Advocate” Videocast, Ellevate Louisiana (2022) 

  • Roundtable Leader | Campaigns & Elections Reed Awards Conference (2022) 

  • Guest Lecturer | “Writing for PR” class about writing for websites and blogs, University of Louisiana at Lafayette (2022)

  • Presenter | Session on Messaging at Candidate Bootcamp, LABI Free Enterprise Institute (2021, 2022)

  • Presenter | Session on Digital Fundraising, Association of Fundraising Professionals GNO Chapter (2021)

  • Panelist | Opening Convocation panel at the Republican Strategy Session, Campaign & Elections’ Reed Awards Conference (2020)

  • Host | AAPC Virtual Happy Hour for Republican Operatives Before Election Day (2020)

  • Moderator | “Meeting People Where They Are Online: Leveraging Existing Social Platforms to Recruit New Advocates” panel, AdvocacyTech, hosted by Campaigns & Elections and Grassroots Professional Network (2019)

  • Panel Moderator | “Breaking Through the Noise: Effectively Advocate Congress by Traditional & Digital Means,” Grassroots Professional Network (2019)

  • Presenter | Messaging Session at Leadership Bootcamp for candidates for office, hosted by the LABI Free Enterprise Institute (2019)

  • Panelist | “Women in Political Tech: Lessons from Female Founders and Partners,” CampaignTech East, hosted by Campaigns & Elections (2019)

  • Organizer and Panel Moderator | The Madison of DC Inaugural Networking and Professional Development Event (2019)

  • Panelist | “Contributing to Politics Without Running for Office,” LSU Reilly Center for Media & Public Affairs/Manship School of Mass Communication’s 2019 John Breaux Symposium on “Politicking While Female: The Political Life of Women” (2019)

  • Panelist | Advocacy in the Midterms, hosted by CQ Roll Call, the Grassroots Professional Network and George Washington University Graduate School of Political Management (2018)

  • Presenter | How to Build an Effective Email Marketing Program workshops at CampaignTech East Summit, hosted by Campaigns & Elections (2018)

  • Co-Host | Writing for the Web Workshop, ASHP (2018)

  • Panelist | Email Marketing for Mobile panel at InboxEast Summit, hosted by Campaigns & Elections (2017)