Shoreline Strategies LLC is an award-winning, no-frills digital marketing, messaging, and fundraising firm that provides specialized services for campaigns, companies, and causes.
Shoreline Strategies is a New Orleans-based firm that was founded in 2015 by Mary Caswell “Cassie” Alsfeld, a veteran of 3 presidential campaigns, 2 national political party committees, and 2 congressional offices. We specialize in copywriting, digital marketing, and online fundraising.
At Shoreline Strategies, we keep our eyes on the horizon and our feet on the shore. We are a purpose-driven company that's dedicated to the basic principles of doing good... and doing well.
We understand the ebb and flow of the political, business, and nonprofit landscapes, and we’ll keep you current on the latest strategies.
We are as creative as we are strategic, and we are as honest as we are hardworking. No matter the challenge, we aren’t afraid to dive in deep or just keep you afloat.
We are committed to maximizing resources and delivering strong returns, and we’ll always put your needs and interests first to ensure you get the most “bang for your buck.”
2021 Pollie Award Winner
Our work won a coveted Pollie Award, considered the "Oscar of politics," from the American Association of Political Consultants. We won in the Digital - Public Affairs/Issue Advocacy Category for Best Use of Email Marketing (Non-Fundraising).
Top “40 Under 40”
Cassie Alsfeld was honored with the prestigious “40 Under 40” Award by the American Association of Political Consultants (AAPC) at their annual Pollie Awards and Conference in 2024. This top industry award recognizes the 40 best and brightest political professionals under 40 years old. Only 20 Republicans and 20 Democrats in the U.S. were named to the AAPC’s exclusive list after undergoing a rigorous selection process. Alsfeld is the first Republican female from Louisiana to win this award. Candidates were evaluated on their roles as strategic consultants in the industry, along with their leadership and professional accomplishments in political consulting and their commitment to the highest standards in the industry.